What global product strategy does a firm pursue if it offers a product in one country that uses ingredients not found in the products it sells in other countries?Multiple choice question.GlocalizationReselling foreign goodsSame product or serviceTotally new product or service

Which of the following are the three potential global product strategies? (Choose every correct answer.)Multiple select question.Selling a product in the host country with minor adaptations from what is sold in the home countrySelling the same product or service in both the home and host countrySelling all the firm's products only in the host country and not the home countrySelling a completely new product in the host country

Fill in Blanks:………….. corporation produces in home country or in a single country and focusses on marketing these products globally and vice versa.Group of answer choicesb. Internationald. None of the abovec. Transnationala. Global

If a laundry soap manufacturer decides to introduce in a developing country a detergent that requires far less water than the detergent it sells in its home country, which global product strategy is the company using?Multiple choice question.Reselling foreign productsSame product or serviceGlocalizationTotally new product or service

Choosing a Strategy for International Business This activity is important because, as a manager, you must be able to determine a strategy for your business in different markets. Especially when working in international business, it is important to decide whether to use a multinational strategy or a global strategy. When a company uses a multinational strategy, is customizes products, promotion, and distribution according to cultural, technological, and regional differences. When a company uses a global strategy, it standardizes products for the whole world, as if it were a single entity. The goal of this exercise is to demonstrate your understanding of strategies for international business by identifying examples of multinational and global strategies. Read the description of the international businesses below and then match it to the international strategy type that the company best represents.

A firm that is pursuing ________ strategy is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects; and trying to differentiate its product offering across geographic markets. Select one: a. A global customization b. A transnational c. A localization d. An international