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If a laundry soap manufacturer decides to introduce in a developing country a detergent that requires far less water than the detergent it sells in its home country, which global product strategy is the company using?Multiple choice question.Reselling foreign productsSame product or serviceGlocalizationTotally new product or service

Question

If a laundry soap manufacturer decides to introduce in a developing country a detergent that requires far less water than the detergent it sells in its home country, which global product strategy is the company using?Multiple choice question.Reselling foreign productsSame product or serviceGlocalizationTotally new product or service

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Solution

The company is using the "Glocalization" strategy. This strategy involves adapting a global product to fit the unique needs and characteristics of a local market. In this case, the company is modifying its detergent to require less water, which may be a scarce resource in the developing country.

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