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Which of the following are the three potential global product strategies? (Choose every correct answer.)Multiple select question.Selling a product in the host country with minor adaptations from what is sold in the home countrySelling the same product or service in both the home and host countrySelling all the firm's products only in the host country and not the home countrySelling a completely new product in the host country

Question

Which of the following are the three potential global product strategies? (Choose every correct answer.)Multiple select question.Selling a product in the host country with minor adaptations from what is sold in the home countrySelling the same product or service in both the home and host countrySelling all the firm's products only in the host country and not the home countrySelling a completely new product in the host country

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Solution

The three potential global product strategies are:

  1. Selling a product in the host country with minor adaptations from what is sold in the home country
  2. Selling the same product or service in both the home and host country
  3. Selling a completely new product in the host country

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