A firm that is pursuing ________ strategy is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects; and trying to differentiate its product offering across geographic markets. Select one: a. A global customization b. A transnational c. A localization d. An international

Multiple Choice QuestionWhen an international company customizes its product, promotion, and distribution according to cultural, technological, regional, and national differences, it is using a _____ strategy.Multiple choice question.transnationalinternationalglobalizationmultinational

Choosing a Strategy for International Business This activity is important because, as a manager, you must be able to determine a strategy for your business in different markets. Especially when working in international business, it is important to decide whether to use a multinational strategy or a global strategy. When a company uses a multinational strategy, is customizes products, promotion, and distribution according to cultural, technological, and regional differences. When a company uses a global strategy, it standardizes products for the whole world, as if it were a single entity. The goal of this exercise is to demonstrate your understanding of strategies for international business by identifying examples of multinational and global strategies. Read the description of the international businesses below and then match it to the international strategy type that the company best represents.

With a multidomestic strategy, products are manufactured on a local level. This has the potential of Blank______.Multiple choice question.allowing the firm to switch quickly to an international strategyproviding the firm with economies of scaleincreasing the risk of intellectual property appropriationsafeguarding both tacit and codified knowledge

What global product strategy does a firm pursue if it offers a product in one country that uses ingredients not found in the products it sells in other countries?Multiple choice question.GlocalizationReselling foreign goodsSame product or serviceTotally new product or service

Which one of the following firms is likely to pursue a Global Strategy more than any other strategy to operate in international markets?Group of answer choicesBoeingMcDonald'sCoca-colaP&G