Multiple Choice QuestionWhen an international company customizes its product, promotion, and distribution according to cultural, technological, regional, and national differences, it is using a _____ strategy.Multiple choice question.transnationalinternationalglobalizationmultinational
Question
Multiple Choice QuestionWhen an international company customizes its product, promotion, and distribution according to cultural, technological, regional, and national differences, it is using a _____ strategy.Multiple choice question.transnationalinternationalglobalizationmultinational
Solution 1
The correct answer is "transnational". This strategy involves customizing products, promotion, and distribution to fit the cultural, technological, regional, and national differences of the markets in which the company operates. This is different from an international strategy, which involves selling the same product globally. A globalization strategy, on the other hand, involves standardizing products and selling them the same way all over the world. A multinational strategy involves a company setting up subsidiaries in different countries, and each subsidiary operates independently of the others.
Solution 2
The correct answer is "transnational". This strategy involves customizing products, promotion, and distribution to fit the cultural, technological, regional, and national differences of the markets in which the company operates. This is different from an international strategy, which involves selling the same product in multiple countries. A globalization strategy, on the other hand, involves standardizing products and selling them the same way all over the world. A multinational strategy involves a company setting up subsidiaries in each market and allowing them to develop their own strategies to suit the local market.
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