Choosing a Strategy for International Business This activity is important because, as a manager, you must be able to determine a strategy for your business in different markets. Especially when working in international business, it is important to decide whether to use a multinational strategy or a global strategy. When a company uses a multinational strategy, is customizes products, promotion, and distribution according to cultural, technological, and regional differences. When a company uses a global strategy, it standardizes products for the whole world, as if it were a single entity. The goal of this exercise is to demonstrate your understanding of strategies for international business by identifying examples of multinational and global strategies. Read the description of the international businesses below and then match it to the international strategy type that the company best represents.

Multiple Choice QuestionWhen an international company customizes its product, promotion, and distribution according to cultural, technological, regional, and national differences, it is using a _____ strategy.Multiple choice question.transnationalinternationalglobalizationmultinational

In the context of globalization in management, what does a multinational corporation typically do?*A) Operate in a single country to avoid complications.B) Expand its operations to multiple countries and adapt to local markets.C) Avoid cultural diversity and maintain uniform practices.D) Rely solely on traditional management principles.

What global product strategy does a firm pursue if it offers a product in one country that uses ingredients not found in the products it sells in other countries?Multiple choice question.GlocalizationReselling foreign goodsSame product or serviceTotally new product or service

A firm that is pursuing ________ strategy is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects; and trying to differentiate its product offering across geographic markets. Select one: a. A global customization b. A transnational c. A localization d. An international

Fill in the blanks:…………. company produces, markets, invests and operates across the world.Group of answer choicesb. Transnationalc. Transnationald. Multinationala. Global