Business-to-business advertising relies heavily on emotional appeals.Group of answer choicesTrueFalse

Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.

What type of advertising appeal calls on the feeling and sympathies of the audience?Group of answer choicesCelebrityHumorEmotionalLogicalScarcity

Adverting appeals for products often promote the features and benefits of the specific products.Group of answer choicesTrueFalse

Ensuring that emotions experienced are positive and focusing on the emotional experience of product usage are two techniques used by marketers to do which one of the following options? Trigger a cognitive responseChange attitude structuresInfluence value-driven emotionsAffect consumer attitudes

Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating _____ appeals through advertising.Group of answer choicesrationalimagerycreativetraditional