What type of advertising appeal calls on the feeling and sympathies of the audience?Group of answer choicesCelebrityHumorEmotionalLogicalScarcity

Business-to-business advertising relies heavily on emotional appeals.Group of answer choicesTrueFalse

Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.

Often the best known and the best remembered of all advertising messages are the ones that use the ______ appealMultiple choice question.humournewsfearrational

Which type of appeal primarily focuses on connecting with the emotions of the audience?A.PathosB.PacingC.EthosD.Logos

Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating _____ appeals through advertising.Group of answer choicesrationalimagerycreativetraditional