Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating _____ appeals through advertising.Group of answer choicesrationalimagerycreativetraditional
Question
Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating _____ appeals through advertising.Group of answer choicesrationalimagerycreativetraditional
Solution
Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating rational appeals through advertising.
Here's why:
-
Understanding Rational Appeals: Rational appeals in advertising focus on the consumer's practical, functional, or utilitarian need for the product or service. They emphasize features, benefits, or reasons why a product is superior and how it can solve a problem or meet a need.
-
Connection to Purchase Motives: The mentioned purchase motives (convenience, comfort, economy, and performance) are all practical considerations that can influence a consumer's decision to buy a product.
-
Example: For instance, an ad might emphasize the fuel efficiency of a car (economy), its comfortable seats (comfort), its easy maintenance (convenience), or its powerful engine (performance). These are all rational appeals aimed at convincing the consumer that the product is the best solution for their needs.
Similar Questions
Adverting appeals for products often promote the features and benefits of the specific products.Group of answer choicesTrueFalse
Advertisements that concentrate on the dominant traits of a product or service use a _____ appeal.Multiple choice question.featurecompetitive advantagefavorable pricepopularity
Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.
______ consists of all the techniques sellers use to motivate people to buy their products.Multiple choice question.AdvertisingMarketingPromotionPublicity
Business-to-business advertising relies heavily on emotional appeals.Group of answer choicesTrueFalse
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.