Adverting appeals for products often promote the features and benefits of the specific products.Group of answer choicesTrueFalse

Advertisements that use a feature appeal are used to _____.Multiple choice question.make customers buy a brand due to its popularitymake comparisons with other brandspresent a customer with a number of product attributesannounce sales, special offers, or low everyday prices

Advertisements that concentrate on the dominant traits of a product or service use a _____ appeal.Multiple choice question.featurecompetitive advantagefavorable pricepopularity

Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating _____ appeals through advertising.Group of answer choicesrationalimagerycreativetraditional

Which of the following statements explains why marketers use emotional appeals?Group of answer choicesEmotional appeals tend to be informative, and help advertisers convince consumers that their product or service satisfies their needs.Emotional appeals focus on the consumer's practical, functional, or utilitarian need for a product or service.Emotional appeals persuade the target audience to buy the brand because it is the best availableThe positive feelings created by advertising can have a favorable effect on consumers' evaluations of a brand.

Advertisements are value added tools, used primarily to prompt immediate sales.Group of answer choicesTrueFalse