Which of the following sources of information would be considered secondary marketing research?Group of answer choicesField interviewsIn-person surveysQuestionnairesPropriety research reports
Question
Which of the following sources of information would be considered secondary marketing research?Group of answer choicesField interviewsIn-person surveysQuestionnairesPropriety research reports
Solution
Propriety research reports would be considered secondary marketing research.
Here's why:
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Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.
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Propriety research reports are a type of secondary research. These are reports that have been gathered by someone else other than the user such as reports made by market research companies. They
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