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Which of the following sources of information would be considered secondary marketing research?Group of answer choicesField interviewsIn-person surveysQuestionnairesPropriety research reports

Question

Which of the following sources of information would be considered secondary marketing research?Group of answer choicesField interviewsIn-person surveysQuestionnairesPropriety research reports

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Solution

Propriety research reports would be considered secondary marketing research.

Here's why:

  1. Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments.

  2. Propriety research reports are a type of secondary research. These are reports that have been gathered by someone else other than the user such as reports made by market research companies. They

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