What are the two main types of market research?Question 5Answera.primary and secondaryb.qualitative and quantitativec.observational and experimentaryd.exploratory and descriptive
Question
What are the two main types of market research?Question 5Answera.primary and secondaryb.qualitative and quantitativec.observational and experimentaryd.exploratory and descriptive
Solution
The two main types of market research are qualitative and quantitative.
Qualitative research is exploratory and helps to understand underlying reasons, opinions, and motivations. It provides insights into the problem and helps to develop ideas or hypotheses for potential quantitative research. Qualitative research is also used to uncover trends in thought and opinions, and dive deeper into the problem.
Quantitative research, on the other hand, is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables, and generalize results from a larger sample population.
So, the correct answer is b. qualitative and quantitative.
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