Which of the following is a source of primary marketing research information?Group of answer choicesa questionnaire survey.trade journals.government statistics.business publications.Next
Question
Which of the following is a source of primary marketing research information?Group of answer choicesa questionnaire survey.trade journals.government statistics.business publications.Next
Solution
A source of primary marketing research information from the given options is a questionnaire survey.
Here's why:
Primary marketing research is a method used by businesses to gather original, firsthand information directly from customers or potential customers. This can be done through various methods such as interviews, surveys, observations, and experiments.
In the given options:
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A questionnaire survey: This is a primary source of information because it involves collecting data directly from respondents. The business can design the survey to fit its specific needs and can target a specific group of people.
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Trade journals, government statistics, business publications: These are secondary sources of information. They involve data that has been collected and published by others. Businesses use this data to supplement their primary research.
So, the answer is a questionnaire survey.
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