Which of the following is an example of secondary research?Question 7Answera.conducting a focus groupb.analyzing financial statementsc.gathering customer feedbackd.conducting surveys to collect customer feedback
Question
Which of the following is an example of secondary research?Question 7Answera.conducting a focus groupb.analyzing financial statementsc.gathering customer feedbackd.conducting surveys to collect customer feedback
Solution
The example of secondary research from the options provided is b. analyzing financial statements.
Secondary research involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments. In this case, analyzing financial statements involves using existing data to draw conclusions, which is why it is considered secondary research.
Similar Questions
Which of the following sources of information would be considered secondary marketing research?Group of answer choicesField interviewsIn-person surveysQuestionnairesPropriety research reports
- Describe the steps of the market research.- Describe one example of market research (primary research or secondary research) that, in your opinion, is more effective and discuss your choice.
Which of the following would be considered secondary data collection?*2 pointsCreating a survey to determine customer satisfaction.Bringing in a focus group to get its opinion on a new product.Observing the outcomes of customer-salesperson interactions.Examining information such as competitor price offerings.
Researchers who want to gather information about how people think would probably ______.Multiple choice question.engage in secondary analysisperform an experimentconduct an observational studyadminister a survey
11.Which of the following is most likely to be an example of secondary data? A. Customer conversations on a website B. Interview tapes C. Completed questionnaires D. Stock market data of past 6 months
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.