Select all that applyWhich statements are correct with regard to the B2C sales process?Multiple select question.Because B2C selling is transactional there is very little need for follow-up.The purpose of the questioning step is discover the customer's needs.A trial close is often presented after the questioning step.In order to find out what the customer needs you should make a presentation.
Question
Select all that applyWhich statements are correct with regard to the B2C sales process?Multiple select question.Because B2C selling is transactional there is very little need for follow-up.The purpose of the questioning step is discover the customer's needs.A trial close is often presented after the questioning step.In order to find out what the customer needs you should make a presentation.
Solution
The correct statements with regard to the B2C sales process are:
- The purpose of the questioning step is to discover the customer's needs.
- A trial close is often presented after the questioning step.
The other two statements are incorrect. Even though B2C selling is often transactional, follow-up is still important to maintain customer relationships and encourage repeat business. Also, making a presentation is not the best way to find out what the customer needs. Instead, salespeople should ask questions and listen to the customer's responses to understand their needs.
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