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Select all that applyWhy are B2B sales based on personal selling?Multiple select question.Few of these customers like advertisingLarge purchases cost more and are complexCustomers demand personal service for larger investmentsMore of these customers like advertising

Question

Select all that applyWhy are B2B sales based on personal selling?Multiple select question.Few of these customers like advertisingLarge purchases cost more and are complexCustomers demand personal service for larger investmentsMore of these customers like advertising

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Solution

The reasons why B2B sales are based on personal selling could be:

  1. Large purchases cost more and are complex: B2B sales often involve large, complex deals that require a significant investment. Personal selling allows the salesperson to explain the product or service in detail, answer any questions, and address any concerns the buyer might have. This can help the buyer feel more confident in their decision to purchase.

  2. Customers demand personal service for larger investments: When businesses make large investments, they often expect a high level of service. Personal selling allows the salesperson to provide this service by offering personalized attention and support.

The other two options, "Few of these customers like advertising" and "More of these customers like advertising", are not typically reasons why B2B sales are based on personal selling. While advertising can play a role in B2B sales, it's not usually the primary method of selling. Personal selling is often more effective because it allows for a more personalized, detailed approach.

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Similar Questions

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