You want to ensure that for every dollar you spend on ads, you make three dollars back in sales. Which bidding strategy & metric should you use to achieve this?Conversions & Smart BiddingTarget Cost Per Action (tCPA) & Smart BiddingMaximize Conversion Value & tCPAMaximize Conversion Value & tROAS
Question
You want to ensure that for every dollar you spend on ads, you make three dollars back in sales. Which bidding strategy & metric should you use to achieve this?Conversions & Smart BiddingTarget Cost Per Action (tCPA) & Smart BiddingMaximize Conversion Value & tCPAMaximize Conversion Value & tROAS
Solution
Maximize Conversion Value & tROAS
This is because the Target Return on Ad Spend (tROAS) bidding strategy is designed to help you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction. This is the most suitable strategy to ensure that for every dollar you spend on ads, you make three dollars back in sales.
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