What is the term for the practice of bidding more aggressively for ads that are performing well and reducing bids for underperforming ads?

The term for the practice of bidding more aggressively for ads that are performing well and reducing bids for underperforming ads is called "bid optimization" or "bid management." This strategy involves adjusting the bids for different ads based on their performance metrics, such as click-through rates (CTR), conversion rates, or return on ad spend (ROAS). By allocating more budget to high-performing ads and reducing bids for underperforming ones, advertisers aim to maximize their return on investment (ROI) and improve the overall effectiveness of their advertising campaigns.

The term for the practice of bidding more aggressively for ads that are performing well and reducing bids for underperforming ads is called "bid optimization" or "bid management." This strategy involves adjusting the bids for different ads based on their performance metrics, such as click-through rates (CTR), conversion rates, or return on ad spend (ROAS). By allocating more budget to high-performing ads and reducing bids for underperforming ones, advertisers aim to maximize their return on investment (ROI) and improve the overall effectiveness of their advertising campaigns.