If Khushi is running a Google Ads campaign for an eCommerce website and wants to increase the number of conversions, which bidding strategy should she use?Cost-per-acquisition (CPA) biddingCost-per-click (CPC) biddingTarget return on ad spend (ROAS) biddingCost-per-mille (CPM) bidding
Question
If Khushi is running a Google Ads campaign for an eCommerce website and wants to increase the number of conversions, which bidding strategy should she use?Cost-per-acquisition (CPA) biddingCost-per-click (CPC) biddingTarget return on ad spend (ROAS) biddingCost-per-mille (CPM) bidding
Solution
Khushi should use the Target return on ad spend (ROAS) bidding strategy. This strategy is designed to help get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. It uses advanced machine learning to automatically optimize and set bids to meet your return-on-ad-spend requirement. It's especially beneficial for businesses that are looking to drive revenue because it focuses on conversion value.
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