The two-step approach to direct marketingGroup of answer choicesuses the first effort to screen potential buyers.urges customers to make an immediate purchase.is similar to missionary selling.is typically followed by a sweepstakes contest.
Question
The two-step approach to direct marketingGroup of answer choicesuses the first effort to screen potential buyers.urges customers to make an immediate purchase.is similar to missionary selling.is typically followed by a sweepstakes contest.
Solution
The two-step approach to direct marketing uses the first effort to screen potential buyers. This means that the initial marketing effort is used to identify potential customers who may be interested in the product or service being offered. This could involve sending out a mass email or direct mail campaign, conducting a survey, or using online advertising to reach a broad audience.
Once potential buyers have been identified, the second step involves making a more targeted effort to persuade these individuals to make a purchase. This could involve sending out a more personalized email or direct mail piece, offering a special discount or promotion, or following up with a phone call or personal visit.
This approach does not necessarily urge customers
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