The process of finding and qualifying potential customers is known as ________.Group of answer choicesconsultative sellingconsumer promotionbehavioral targetingtrade promotionprospecting

Market Segmentation is concerned with? Group of answer choicesassessing promotional requirementsunderstanding different parts of an organisation to managecreating distinct subsets with common needslooking at the price of a product to market

How do marketers determine which customer segments will be part of their target markets?Multiple choice question.By sponsoring public relations eventsBy conducting researchBy creating advertisementsBy assessing successful advertisements

Segments are groups of products directed at targeted customersGroup of answer choicesTrueFalse

Creation or involvement of a brand in an experience or occasion that helps awareness, positive associations or generates a direct response is referred to asMultiple choice question.social mediapersonal sellingsales promotionevent marketing

Promotion involves:Multiple select question.informing people about productsmaking a profitable productmotivating potential customers to buyselecting the most efficient transportation options