Creation or involvement of a brand in an experience or occasion that helps awareness, positive associations or generates a direct response is referred to asMultiple choice question.social mediapersonal sellingsales promotionevent marketing

When brands reach out to consumers online through social networks it is calledMultiple choice question.traditional IMCproximity marketingsocial media marketingmobile marketing

A combination of tools used by marketers to promote goods, services, and ideas and to accomplish their communication objectives is known asMultiple Choicean advertising strategy.the promotion mix.social media marketing.a communication objective.integrated marketing communications.

Websites, search engines, social media and mobile marketing are all generally referred to asMultiple choice question.consumer oriented trade promotionstrade oriented promotional toolstraditional marketing toolsonline marketing tools

The process of finding and qualifying potential customers is known as ________.Group of answer choicesconsultative sellingconsumer promotionbehavioral targetingtrade promotionprospecting

A critical component to success in social media marketing is the understanding ofMultiple choice question.fine art and literaturethe traditional advertising industry and practicesthe management and measurement toolsweb design and hosting