One-on-one interaction between a salesperson and a prospective buyer is called ________.Group of answer choicesprospectingsales promotiondirect marketingpersonal sellingspecialty advertising
Question
One-on-one interaction between a salesperson and a prospective buyer is called ________.Group of answer choicesprospectingsales promotiondirect marketingpersonal sellingspecialty advertising
Solution
Para responder a la pregunta, primero debemos entender las definiciones de cada una de las opciones:
- Prospecting: Es el proceso de identificar y calificar a posibles clientes.
- Sales promotion: Son actividades de marketing que buscan aumentar las ventas a corto plazo, como descuentos o cupones.
- Direct marketing: Es una forma de publicidad que permite a las empresas comunicarse directamente con los clientes a través de medios como correo electrónico, correo postal, etc.
- Personal selling: Es la interacción directa entre un vendedor y un comprador potencial con el objetivo de realizar una venta.
- Specialty advertising: Es una forma de publicidad que utiliza artículos promocionales para promover una marca o producto.
La opción que mejor se ajusta a la descripción de "interacción uno a uno entre un vendedor y un comprador potencial" es personal selling.
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