What is the goal of direct response marketing campaigns?Group of answer choicesTo stimulate a measurable responseTo build long-term salesTo sell on a massive scaleTo increase control over the delivery mechanismTo use personally addressable media

What is the goal of direct response marketing campaigns?

It is the sole objective of direct marketing to obtain a direct behavioural response.Group of answer choicesTrueFalse

A cutlery firm has always relied upon advertising to market its quality products to final customers. The marketing team is now considering beginning a direct and digital marketing campaign consisting of a company website, email to current customers and an online catalogue. Which of the following would the team expect to gain as a result of implementing this direct marketing plan?a.More control over customers’ interactions with the company.b.A higher cost-per-contact that could prove to be more cost effective than advertising in mass media.c.A wealth of information about competitors and their products.d.The ability to increase the range of products the company offers.e.The ability to learn more about their customers and tailor offerings to fit their needs.

The marketing concept:Group of answer choicesachieves long-term organizational goalssatisfies customer wants and needs legally and responsiblyfocuses on customer wants so the company can differentiate its product from its competitionintegrates all of the company's activities to satisfy customer wantsdoes all of the above

What are the two goals of direct marketing?a.To save marketing dollars and facilitate a purchaseb.To identify a potential customer and obtain an immediate responsec.To obtain an immediate response and build a lasting customer relationshipd.To obtain an immediate response and to facilitate a purchasee.To provide information and build a lasting customer relationship