What are the two goals of direct marketing?a.To save marketing dollars and facilitate a purchaseb.To identify a potential customer and obtain an immediate responsec.To obtain an immediate response and build a lasting customer relationshipd.To obtain an immediate response and to facilitate a purchasee.To provide information and build a lasting customer relationship

What is one of the benefits of direct marketing?It is the best way to market niche products or services.It allows a company to reach many potential customers at once. Direct marketing makes all other forms of marketing unnecessary.It is the cheapest form of marketing.

What is direct marketing?It is limited to one product directed to a very specific group of people.It is limited to ads placed in books and magazines. It is a way to tell many people about products or services.It involves selling a product directly to one person at a time.

What is direct marketing?Select one:a.Marketing products directly to consumers through online channelsb.Selling products directly to retailers without intermediariesc.Conducting marketing research to identify target market segmentsd.Implementing promotional activities through personal sellingClear my choice

What is the goal of direct response marketing campaigns?

The goal of marketing is toa.Create needs where they did not previously exist.b.Generate awareness for the organization within the market place.c.Achieve organizational profit objectives.d.Differentiate the product offering.e.Create and maintain profitable relationships with customers by delivering superior value.