What is direct marketing?Select one:a.Marketing products directly to consumers through online channelsb.Selling products directly to retailers without intermediariesc.Conducting marketing research to identify target market segmentsd.Implementing promotional activities through personal sellingClear my choice

What is direct marketing?It is limited to one product directed to a very specific group of people.It is limited to ads placed in books and magazines. It is a way to tell many people about products or services.It involves selling a product directly to one person at a time.

Which of the following is an example of a direct marketing channel?Select one:a.Manufacturer selling directly to consumersb.Manufacturer selling to retailers who sell to consumersc.Manufacturer selling to wholesalers who sell to retailersd.Manufacturer selling to agents who sell to consumersClear my choice

What are the two goals of direct marketing?a.To save marketing dollars and facilitate a purchaseb.To identify a potential customer and obtain an immediate responsec.To obtain an immediate response and build a lasting customer relationshipd.To obtain an immediate response and to facilitate a purchasee.To provide information and build a lasting customer relationship

What is the main advantage of using direct marketing as a promotional tool? It allows for mass media coverage. It is the least expensive option. It offers a personalized, interactive relationship with customers. It ensures the message reaches everyone.

What is one of the benefits of direct marketing?It is the best way to market niche products or services.It allows a company to reach many potential customers at once. Direct marketing makes all other forms of marketing unnecessary.It is the cheapest form of marketing.