The goal of marketing is toa.Create needs where they did not previously exist.b.Generate awareness for the organization within the market place.c.Achieve organizational profit objectives.d.Differentiate the product offering.e.Create and maintain profitable relationships with customers by delivering superior value.
Question
The goal of marketing is toa.Create needs where they did not previously exist.b.Generate awareness for the organization within the market place.c.Achieve organizational profit objectives.d.Differentiate the product offering.e.Create and maintain profitable relationships with customers by delivering superior value.
Solution
The goal of marketing is to achieve all of the above.
a. Create needs where they did not previously exist: This is done by identifying gaps in the market and creating products or services that fill these gaps.
b. Generate awareness for the organization within the market place: This is done through various promotional activities such as advertising, public relations, and social media marketing.
c. Achieve organizational profit objectives: By selling products or services, marketing contributes to the financial goals of the organization.
d. Differentiate the product offering: This is done by highlighting the unique features and benefits of the product or service, making it stand out from competitors.
e. Create and maintain profitable relationships with customers by delivering superior value: This is achieved by understanding customer needs and expectations, and consistently meeting or exceeding them.
Similar Questions
The marketing concept argues that achieving organisational goals depends on which of the following?Group of answer choicesUnderstanding the needs and wants of all consumersUnderstanding the needs and wants of target markets better than competitorsTargeting the most valuable customersTargeting new markets with existing products
Question 4What is a marketing goal?1 pointA small, targeted objective that is specific to marketing activitiesA big, long-term aim that has the potential to affect an entire company A tactic that results in increased productivity for a business A set of objectives that remain consistent in the long term
What are the two goals of direct marketing?a.To save marketing dollars and facilitate a purchaseb.To identify a potential customer and obtain an immediate responsec.To obtain an immediate response and build a lasting customer relationshipd.To obtain an immediate response and to facilitate a purchasee.To provide information and build a lasting customer relationship
The marketing concept:Group of answer choicesachieves long-term organizational goalssatisfies customer wants and needs legally and responsiblyfocuses on customer wants so the company can differentiate its product from its competitionintegrates all of the company's activities to satisfy customer wantsdoes all of the above
The term marketing refers to _______OptionsA philosophy that stresses customer value and satisfaction.Advertising, Sales Promotion, Publicity and Public Relational activitiesA new product needs ideas, Developments, concepts and improvements.Sales Planning, Strategy and Implementation
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.