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The marketing concept argues that achieving organisational goals depends on which of the following?Group of answer choicesUnderstanding the needs and wants of all consumersUnderstanding the needs and wants of target markets better than competitorsTargeting the most valuable customersTargeting new markets with existing products

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The marketing concept argues that achieving organisational goals depends on which of the following?Group of answer choicesUnderstanding the needs and wants of all consumersUnderstanding the needs and wants of target markets better than competitorsTargeting the most valuable customersTargeting new markets with existing products

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Solution 1

The marketing concept argues that achieving organisational goals depends on understanding the needs and wants of target markets better than competitors. This concept emphasizes the importance of delivering greater value to customers than your competitors do.

In addition, it also involves targeting the most valuable customers. These are the customers who are most likely to purchase your products or services and become loyal customers.

Furthermore, the marketing concept also includes targeting new markets with existing products. This strategy, known as market development, involves introducing your existing products or services into new geographic areas or demographic segments.

Lastly, understanding the needs and wants of all consumers is also important. However, it's more practical and effective to focus on specific target markets where you can meet customer needs and wants more effectively and efficiently than competitors.

So, all of the given options are part of the marketing concept and contribute to achieving organisational goals.

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Solution 2

The marketing concept argues that achieving organisational goals depends on understanding the needs and wants of target markets better than competitors. This concept emphasizes the importance of delivering greater value to customers than your competitors. It's not just about understanding the needs and wants of all consumers, but specifically those in your target market.

Additionally, targeting the most valuable customers is also a key aspect. These are the customers who are most likely to purchase your products or services and become loyal customers. They provide the most value to your business and are therefore the most important to understand and satisfy.

Finally, targeting new markets with existing products can also contribute to achieving organisational goals. This involves identifying new potential customers who may be interested in your existing products or services. This can help to increase sales and expand your business.

So, all of these aspects are important in the marketing concept and can contribute to achieving organisational goals.

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