In order for an advertising program to succeed, the advertiser must accurately and effectively identify its audience.

Absolutely, the success of an advertising program largely depends on the advertiser's ability to accurately and effectively identify its target audience. Here are the steps to do so:

1. Define Your Product or Service: Before you can identify your audience, you need to have a clear understanding of what you are offering. What is your product or service? What are its features and benefits?

2. Identify the Problem You Solve: What problem does your product or service solve? Who is most likely to have this problem?

3. Research Your Competitors: Look at who your competitors are targeting. This can give you a good idea of potential target audiences, but also where there might be gaps in the market.

4. Demographics: Consider the demographics of your potential audience. This includes age, gender, location, income level, education level, marital status, and occupation.

5. Psychographics: This refers to your potential audience's interests, hobbies, values, attitudes, behaviors, and lifestyle preferences.

6. Test and Evaluate: Once you have identified your potential audience, test your product or service with them. This can be done through surveys, focus groups, or social media. Evaluate the feedback and make any necessary adjustments.

7. Continually Monitor and Adjust: The work doesn't stop once you've identified your audience. Markets and people change, so it's important to continually monitor your audience and adjust your strategy as needed.