The second step in developing an effective digital advertising market campaign is identifying the target audience.Answer instructionsTrueFalse

The intended audience of an advertising campaign is known as the market.

Which of the following is the last step in building an advertising campaign?Multiple choice question.Measuring the effectiveness of the advertisingIdentifying the target marketDefining objectivesCreating advertisements

A digital marketing agency is developing a new campaign for a client who is launching a new line of luxury watches. The client wants to target a specific group of wealthy professionals who are interested in luxury fashion and lifestyle products. The marketing agency is considering using targeted campaigning to reach this audience. How might the marketing agency use targeted campaigning to reach the client's target audience? Group of answer choices By placing ads on social media platforms that target users based on their interests and demographics By using direct mail to send promotional material to all addresses within the client's service area By making cold calls to potential customers who have not expressed interest in the client's products By sending mass emails to all subscribers on the client's email list

In order for an advertising program to succeed, the advertiser must accurately and effectively identify its audience.

When building an advertising campaign, which step occurs immediately before choosing advertising tools?Multiple choice question.Defining objectivesIdentifying the target audienceCreating advertisementsMeasuring the effectiveness of the advertising