When marketers promote products to and dealers they implement external sales promotion to intermediaries.

When marketers aim to promote their products to intermediaries such as wholesalers, distributors, and retailers, they are implementing what is known as external sales promotion. This is a marketing strategy designed to increase product visibility and sales through these channels. Here are the steps involved:

1. Identify Intermediaries: The first step is to identify the intermediaries or dealers who will be the target of the promotion. These could be wholesalers, retailers, or distributors who have a direct link to the end consumers

When marketers aim to promote their products to intermediaries such as wholesalers, distributors, and retailers, they are implementing what is known as external sales promotion. This is a marketing strategy used to increase product visibility and sales. Here are the steps involved:

1. Identify Target Intermediaries: The first step is to identify who the intermediaries are. These could be wholesalers, retailers, or distributors who can help in selling the product to the end consumer.

2. Develop Promotion Strategies: The next step is to develop promotion strategies that would appeal to these intermediaries. This could include discounts, incentives, bonuses, or exclusive deals that would motivate them to sell the product.

3. Communicate the Promotion: Once the promotion strategies are developed, the next step is to communicate these to the intermediaries. This could be done through direct communication, advertising, or through sales representatives.

4. Implement the Promotion: After communicating the promotion, the next step is to implement it. This could involve providing the necessary resources and support to the intermediaries to help them sell the product.

5. Monitor and Evaluate: The final step is to monitor the effectiveness of the promotion and evaluate its success. This could involve tracking sales, getting feedback from intermediaries, and making necessary adjustments to the promotion strategy.

By implementing external sales promotion to intermediaries, marketers can effectively increase the visibility and sales of their products.