What is the driving force behind the selling concept? External competition Internal sales targets Consumer needs Stakeholder integration
Question
What is the driving force behind the selling concept? External competition Internal sales targets Consumer needs Stakeholder integration
Solution
The driving force behind the selling concept is typically Internal sales targets. This concept is company-oriented and focuses on selling what the company makes or provides, rather than focusing on the needs or wants of the consumer. The main goal is to achieve short-term sales targets, often without considering long-term relationships with customers.
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What is the driving force behind the selling concept? External competition Internal sales targets Consumer needs Stakeholder integration
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