Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities.True false question.TrueFalse

What are some examples of sales promotions used to encourage short-term sales?CouponsContestsGift premiumsAll of these

Sales promotions cannot be the sole basis for a promotional campaign becauseGroup of answer choicesall sales promotions have legal time limit restrictions to prevent unfair trade practices.gains from sales promotions are often temporary and sales drop off when they end.sales promotions are too costly and soon become a financial liability.sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.consumers obtain an inflated impression of a product’s actual value or worth.

Compared to advertising - marketers spend twice as much on sales promotions.Question 2AnswerTrueFalse

What is the primary goal of sales promotions like coupons or discounts?Build long-term brand loyalty.Encourage immediate purchase or boost short-term sales.Educate the market about product features.Establish and maintain a brand image

Which of the following is NOT a risk of sales promotions?Group of answer choicesEncouraging short-term rather than long-term thinkingPotentially lowering the perceived value of the productConditioning buyers to expect a dealEncouraging a sale to happen sooner than later