Which of the following is NOT a risk of sales promotions?Group of answer choicesEncouraging short-term rather than long-term thinkingPotentially lowering the perceived value of the productConditioning buyers to expect a dealEncouraging a sale to happen sooner than later

Sales promotions cannot be the sole basis for a promotional campaign becauseGroup of answer choicesall sales promotions have legal time limit restrictions to prevent unfair trade practices.gains from sales promotions are often temporary and sales drop off when they end.sales promotions are too costly and soon become a financial liability.sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.consumers obtain an inflated impression of a product’s actual value or worth.

Marketers that set unrealistically high consumer expectations of a product through advertising, personal selling, or other types of promotion may generate higher initial sales, but it will eventually result in ________ if the product fails to achieve these expectations.Multiple Choicehigh conversion ratessocial riskpostpurchase dissatisfactionunfulfilling decision heuristics

Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities.True false question.TrueFalse

What are some examples of sales promotions used to encourage short-term sales?CouponsContestsGift premiumsAll of these

Which of the following statements is false?Group of answer choicesPromotions and price discounts are favourable for products with high forward buying.Promotion should carry out during peak periods to clear stocks with low inventory holding cost.Firms can offer promotion on high-end products to attract buyers of low-end products.The sales and operations planning should be responsive to changing market conditions.