Marketers that set unrealistically high consumer expectations of a product through advertising, personal selling, or other types of promotion may generate higher initial sales, but it will eventually result in ________ if the product fails to achieve these expectations.Multiple Choicehigh conversion ratessocial riskpostpurchase dissatisfactionunfulfilling decision heuristics

________ is usually viewed by marketers as a persuasive activity that is accomplished through promotion.Multiple ChoiceAdvertisingBriberyPublicitySelling

The ability to generate positive market expectations is called:Multiple ChoiceLiquidity and efficiency.Liquidity and solvency.Profitability.Market prospects.Creditworthiness.

Which of the following is NOT a risk of sales promotions?Group of answer choicesEncouraging short-term rather than long-term thinkingPotentially lowering the perceived value of the productConditioning buyers to expect a dealEncouraging a sale to happen sooner than later

Sales promotions cannot be the sole basis for a promotional campaign becauseGroup of answer choicesall sales promotions have legal time limit restrictions to prevent unfair trade practices.gains from sales promotions are often temporary and sales drop off when they end.sales promotions are too costly and soon become a financial liability.sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.consumers obtain an inflated impression of a product’s actual value or worth.

Explain one reason why spending more money on advertising might fail to increase sales to the expected level