Explain one reason why spending more money on advertising might fail to increase sales to the expected level

Analyse one reason why a business might spend less on TV advertising and more on digital promotion.

Compared to advertising - marketers spend twice as much on sales promotions.Question 2AnswerTrueFalse

Marketers that set unrealistically high consumer expectations of a product through advertising, personal selling, or other types of promotion may generate higher initial sales, but it will eventually result in ________ if the product fails to achieve these expectations.Multiple Choicehigh conversion ratessocial riskpostpurchase dissatisfactionunfulfilling decision heuristics

Explain one reason why a business might advertise an existing product.

Which of the following is a common way that advertising increases the value of a product?Question 4Answera.Advertising makes the product better known and thus more desirable.b.Advertised  products meet higher quality standards than non-advertised. products.c.Advertising eliminates all perceptual barriers to purchase a product or service.d.Advertising usually causes the prices of products to increase significantly.