Analyse one reason why a business might spend less on TV advertising and more on digital promotion.
Question
Analyse one reason why a business might spend less on TV advertising and more on digital promotion.
Solution
Sure, here is a step-by-step analysis of one reason why a business might spend less on TV advertising and more on digital promotion:
- Shift in Consumer Behavior: The first step in understanding this shift is to acknowledge the change in consumer behavior. With the advent of the internet and smartphones, more people are spending time online than watching TV. This means the audience
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