TV advertising is very expensive relative to other advertising mediums. True False

Digital advertising and marketing can be more cost-effective than traditional advertising channels such as TV, radio, and print.

Analyse one reason why a business might spend less on TV advertising and more on digital promotion.

True or False: According to Zach, Adwords is the most effective advertising medium.TrueFalse

One significant advantage to using television for advertising is the ________.Group of answer choiceslow cost for productionshort preparation timeentertainment carryoverlong life for the messagehigh audience selectivity

True or False: Businesses often spend significantly more money on creating customer access for their products/service than they spend on advertising1 pointTrueFalse