Select all that applyAs traditional avenues for advertising are changing, marketers have focused more on public relations becauseMultiple select question.PR can be linked up with bloggersPR can be connected with social media influencersPR can take advantage of newer technologies such as podcastsPR can connect with the renewed interest in newspapers

PR is used to ____________A.      market products to target using native advertisingB.      draw attention to the product through salesC.       build relationships and manage reputationD.      create a favorable public imageE.       seeding products to journalists to cover the storyQuestion 12Answera.C,D,Eb.A,C,Dc.A,B,Ed.B,D,E

Public relations is a good alternative to advertising because Blank______.Multiple choice question.publicity is always positivepublicity is a very controllable source of promotionpublicity can never have a negative effectmany news organizations are searching for new stories

Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations

What is the purpose of public relations in marketing?Select one:a.To create and maintain a positive image and relationship with the public and mediab.To generate sales leads and close deals with customersc.To conduct market research and gather customer insightsd.To determine the appropriate pricing strategy for productsClear my choice

Select all that applyMost modern consumers receive information, news and education fromMultiple select question.social mediaTV & radio newsprint and electronic mediacompany reportsflyers and pamphlets