PR is used to ____________A.      market products to target using native advertisingB.      draw attention to the product through salesC.       build relationships and manage reputationD.      create a favorable public imageE.       seeding products to journalists to cover the storyQuestion 12Answera.C,D,Eb.A,C,Dc.A,B,Ed.B,D,E

PR can effectively be used to generate awareness to Business to Business customers ...Question 1Answera.Using CSRb.Using publicityc.Through community engagementd.Through thought leadership

Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?A.sales promotionB.personal sellingC.direct and digital marketingD.public relations

Select all that applyAs traditional avenues for advertising are changing, marketers have focused more on public relations becauseMultiple select question.PR can be linked up with bloggersPR can be connected with social media influencersPR can take advantage of newer technologies such as podcastsPR can connect with the renewed interest in newspapers

how is pr different from advertising

Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations