Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?A.sales promotionB.personal sellingC.direct and digital marketingD.public relations
Question
Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?A.sales promotionB.personal sellingC.direct and digital marketingD.public relations
Solution
The promotion tool that involves building up a good corporate image and handling unfavorable stories and events is D. public relations.
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