Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations
Question
Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?a.personal sellingb.direct marketingc.sales promotiond.advertisinge.public relations
Solution
The promotional tool that can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication is e. public relations. This is because public relations often involves disseminating news and information about the company or product, rather than direct selling or advertising. It's a way to build a positive image and relationship with the public without the direct intention of making a sale.
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