Which is the most credible source of promotional element in the consumer's mind?Select one:a.Sales promotionb.Advertisingc.Personal sellingd.Public relations
Question
Which is the most credible source of promotional element in the consumer's mind?Select one:a.Sales promotionb.Advertisingc.Personal sellingd.Public relations
Solution
The most credible source of promotional element in the consumer's mind is c. Personal selling. This is because personal selling involves direct contact between the seller and the buyer. This direct interaction allows the seller to present the product or service in detail, answer any questions the buyer may have, and handle any objections. This level of personal attention and the ability to immediately address concerns or provide additional information makes personal selling a highly credible promotional tool.
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