Which promotional element is one of the most expensive forms of promotion?Select one:a.Sales promotionb.Public relationsc.Personal sellingd.Advertising
Question
Which promotional element is one of the most expensive forms of promotion?Select one:a.Sales promotionb.Public relationsc.Personal sellingd.Advertising
Solution
The most expensive form of promotion is typically c. Personal selling. This is due to the costs associated with hiring, training, and compensating a sales force. Personal selling also involves travel and entertainment expenses. While advertising can also be expensive, it often reaches a broader audience, so the cost per impression is usually lower.
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