The answer is b. Advertising.

Here's why:

1. McDonald's objective is to reach a large, geographically dispersed audience. This means they need a promotional form that can reach people no matter where they are located.

2. They also want a low cost per exposure. This means they want to spend as little as possible for each potential customer they reach.

3. Personal selling is not suitable because it involves one-on-one communication, which is not feasible for reaching a large, dispersed audience.

4. Direct marketing could reach a large audience, but it often involves targeted, personalized messages, which could be more expensive per exposure.

5. Public relations could potentially reach a large audience, but it's less controllable and predictable than advertising.

6. Advertising, on the other hand, can reach a large, dispersed audience at a relatively low cost per exposure. It can be done through various mediums like TV, radio, online, etc., which can reach people no matter where they are. Therefore, advertising is the most likely choice for McDonald's in this scenario.

Question

The answer is b. Advertising.

Here's why:

1. McDonald's objective is to reach a large, geographically dispersed audience. This means they need a promotional form that can reach people no matter where they are located.

2. They also want a low cost per exposure. This means they want to spend as little as possible for each potential customer they reach.

3. Personal selling is not suitable because it involves one-on-one communication, which is not feasible for reaching a large, dispersed audience.

4. Direct marketing could reach a large audience, but it often involves targeted, personalized messages, which could be more expensive per exposure.

5. Public relations could potentially reach a large audience, but it's less controllable and predictable than advertising.

6. Advertising, on the other hand, can reach a large, dispersed audience at a relatively low cost per exposure. It can be done through various mediums like TV, radio, online, etc., which can reach people no matter where they are. Therefore, advertising is the most likely choice for McDonald's in this scenario.

Knowee AI · Accepted Answer

The answer is b. Advertising.

Here's why:

1. McDonald's objective is to reach a large, geographically dispersed audience. This means they need a promotional form that can reach people no matter where they are located.

2. They also want a low cost per exposure. This means they want to spend as little as possible for each potential customer they reach.

3. Personal selling is not suitable because it involves one-on-one communication, which is not feasible for reaching a large, dispersed audience.

4. Direct marketing could reach a large audience, but it often involves targeted, personalized messages, which could be more expensive per exposure.

5. Public relations could potentially reach a large audience, but it's less controllable and predictable than advertising.

6. Advertising, on the other hand, can reach a large, dispersed audience at a relatively low cost per exposure. It can be done through various mediums like TV, radio, online, etc., which can reach people no matter where they are. Therefore, advertising is the most likely choice for McDonald's in this scenario.

If McDonald's communications objective was to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?a.Personal sellingb.Advertisingc.Direct marketingd.Public relations

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