Public relations is a good alternative to advertising because Blank______.Multiple choice question.publicity is always positivepublicity is a very controllable source of promotionpublicity can never have a negative effectmany news organizations are searching for new stories

The talking arm of public relations is known as Blank______.Multiple choice question.promotionpublicitysalesadvertising

Nonpersonal communications that a firm makes for the purpose of promoting positive relations with its stakeholders are referred to as ______.Multiple choice question.advertising pufferysocial mediapublic relationssales promotions

When a firm has a public relations agent, the primary function is to generate Blank______ publicity and improve the company's reputation.Multiple choice question.brand-specificpositiveproduct-specificnegative

Although their control is limited, firms often use ______, a type of public relations that involves unpaid news items distributed through some form of media to gain support or attention.Multiple choice question.advertisingannual reportsbloggingpublicity

Select all that applyAs traditional avenues for advertising are changing, marketers have focused more on public relations becauseMultiple select question.PR can be linked up with bloggersPR can be connected with social media influencersPR can take advantage of newer technologies such as podcastsPR can connect with the renewed interest in newspapers