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Which of the following negative news statements is written in the most effective and meaningful way?a."We are unsure about the impact this gas leak will have on the neighboring communities"b."Customers should not be concerned about the recent news stories regarding the dangers associated with our product"c."We have taken several steps to resolve the product malfunction and will be offering all customers the new version of the product free of charge"d."To that end, we will take several actions to simplify our operations in 2017, including closing some of our company-owned stores and reducing staffing by a number of positions"

Question

Which of the following negative news statements is written in the most effective and meaningful way?a."We are unsure about the impact this gas leak will have on the neighboring communities"b."Customers should not be concerned about the recent news stories regarding the dangers associated with our product"c."We have taken several steps to resolve the product malfunction and will be offering all customers the new version of the product free of charge"d."To that end, we will take several actions to simplify our operations in 2017, including closing some of our company-owned stores and reducing staffing by a number of positions"

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Solution

The most effective and meaningful way to deliver negative news is to be clear, direct, and offer a solution or next steps. Therefore, the statement "We have taken several steps to resolve the product malfunction and will be offering all customers the new version of the product free of charge" is the most effective. It acknowledges the problem, explains what has been done to fix it, and offers a solution to the customers.

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