Which statement about negative publicity is a fact rather than an opinion?YOUR ANSWERYour AnswerThere is an opportunity to turn bad press into good public relations.There is no such thing as bad press for a business because it can always be viewed as free advertising.It is a fact of life for all business.It is a direct result of mistakes made by employees not performing the duties as directed.

Select all that applyIn what three ways can publicity negatively affect a business or organization?Multiple select question.It may be altered by the media.News organizations are not obliged to use it.It is not controlled by the organization.It is free and therefore suspect.

Public relations is a good alternative to advertising because Blank______.Multiple choice question.publicity is always positivepublicity is a very controllable source of promotionpublicity can never have a negative effectmany news organizations are searching for new stories

Which of the following negative news statements is written in the most effective and meaningful way?a."We are unsure about the impact this gas leak will have on the neighboring communities"b."Customers should not be concerned about the recent news stories regarding the dangers associated with our product"c."We have taken several steps to resolve the product malfunction and will be offering all customers the new version of the product free of charge"d."To that end, we will take several actions to simplify our operations in 2017, including closing some of our company-owned stores and reducing staffing by a number of positions"

What is one major factor that can result in biased news stories?A.Pressure from media executivesB.The work of lobbyistsC.Payments from political partiesD.Laws promoting free speechSUBMITarrow_backPREVIOUS

A business experiences an attack. As a result, a major news outlet reports the attack, which creates bad press for the organization. What type of consequence does this scenario describe?1 pointDamage to reputationLoss of identityLack of engagementIncrease in profits