• Introduction of the report. • Method of video comparison analysis (procedure, choosing the video, time, etc) • Comparison criteria: S.W.O.T (Strengths, Weaknesses, Opportunities, Threats) i. Product (e.g. fast food, smartphones, Airlines, efc) I. The used of appeals in the video (humour, colours, animation, celebrity efc.) iv. Value (Hidden message, underlying intention, etc.) v. Target market (family, teenagers, youth, etc.) vi. Graph description Vi. Any relevant additional criferia can be added •Conclusion ( divided this assignment for me step by step in point format like 1 ,2 etc )

1. Introduction of the Report: Start by providing an overview of the report, its purpose, and what it aims to achieve. 2. Method of Video Comparison Analysis: Explain the procedure used for comparing videos. This should include how the videos were chosen, the time frame for the analysis, and any other relevant details about the method used. 3. Comparison Criteria: Outline the criteria used for comparing the videos. This should include: i. S.W.O.T Analysis: Discuss the strengths, weaknesses, opportunities, and threats of the product featured in the videos. ii. Use of Appeals: Analyze the different appeals used in the videos, such as humor, colors, animation, celebrity endorsements, etc. iii. Value: Discuss any hidden messages or underlying intentions in the videos. iv. Target Market: Identify the target market for the product, such as families, teenagers, youth, etc. v. Graph Description: Provide a description of any graphs used in the analysis. vi. Additional Criteria: Mention any other relevant criteria used for the comparison. 4. Conclusion: Summarize the findings of the report, highlighting the key points from the analysis. Discuss any implications or recommendations based on the findings.(divide this assignment among 4 people equally )

Topic : Apple VS Samsung Person 1: - Introduction of the Report: This person will provide an overview of the report, its purpose, and what it aims to achieve. - Method of Video Comparison Analysis: This person will also explain the procedure used for comparing videos, including how the videos were chosen, the time frame for the analysis, and any other relevant details about the method used. Person 2: - Comparison Criteria: This person will outline the criteria used for comparing the videos. This will include: i. S.W.O.T Analysis: Discussing the strengths, weaknesses, opportunities, and threats of the product featured in the videos. Person 3: - Comparison Criteria (continued): This person will continue with the comparison criteria, focusing on: ii. Use of Appeals: Analyzing the different appeals used in the videos, such as humor, colors, animation, celebrity endorsements, etc. iii. Value: Discussing any hidden messages or underlying intentions in the videos. Person 4: - Comparison Criteria (continued): This person will finish off the comparison criteria, focusing on: iv. Target Market: Identifying the target market for the product, such as families, teenagers, youth, etc. v. Graph Description: Providing a description of any graphs used in the analysis. vi. Additional Criteria: Mentioning any other relevant criteria used for the comparison. - Conclusion: This person will also summarize the findings of the report, highlighting the key points from the analysis. They will discuss any implications or recommendations based on the findings. (based on the above topic Apple VS Samsung write the distribution part )

Your goal is to increase retention and loyalty for your brand.What type of Google Video campaign should you use to achieve that goal?

o make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?Action

A content analysis was conducted of Australian government videos promoting COVID-19 vaccines. The videos were coded for whether the spokesperson was a medical expert or not. The researchers coded:Explanatory content of the videosLatent content of the videosEffective content of the videosManifest content of the videos