Your goal is to increase retention and loyalty for your brand.What type of Google Video campaign should you use to achieve that goal?

To increase retention and loyalty for your brand, you should use a Google Video Action campaign. Here are the steps to create such a campaign:

1. Sign in to your Google Ads account.
2. Click on the "Campaigns" tab on the left side of the page.
3. Click on the blue "+" button to create a new campaign.
4. Select "Video" as the campaign type.
5. Choose "Drive conversions" as the goal for your campaign. This is because you want to encourage users to take action, such as subscribing to your brand or making a purchase.
6. In the "Bidding" section, select a bid strategy that aligns with your goal. For example, you might choose "Target CPA" (cost per action) to optimize for conversions.
7. Create your video ad and make sure it is engaging and effectively communicates your brand message.
8. Finally, launch your campaign and monitor its performance regularly to make any necessary adjustments.

Remember, the key to increasing retention and loyalty is to consistently deliver value to your customers and make them feel appreciated. A well-executed Video Action campaign can help you achieve this goal.